Brand guidelines
Keiron Cheesbrough Ltd
Official logo files, colours and how to use them.
Anyone can download the files on this page. Use them as they are. If you want to change the artwork, print it on merchandise, or run a paid ad, email us first.
Keiron Cheesbrough
Ltd
When you can get and use the logo
You do not need an account. The files on this page are the current official artwork. If a copy in your inbox looks different, throw it away and download again.
Download and use now
These uses are fine without asking, as long as the mark is unaltered and it is clear you are talking about us — not claiming to be us.
- A news story, case study or blog post about work we did
- A directory or supplier list that names us as the installer
- A partner page: “Installed by Keiron Cheesbrough Ltd”
- A tender or bid pack that lists us as a contractor
- A link back to www.keironcheesbrough.com
- Staff email, slides and documents — always use these files, not a screenshot
Ask first
Email info@keironcheesbrough.com before you do any of this. Say what you are making and where it will appear.
- Clothing, mugs, vehicles, signs or any merchandise
- Paid advertising
- Changing colours, cropping, or redrawing the arrow
- Locking our mark up with another company’s logo
- Using the mark as if it were your own brand
- Vehicle livery, exhibition stands or print larger than A3 — we can send a print-ready file
The logo, name and this website belong to Keiron Cheesbrough Ltd. Downloading a file does not transfer ownership. We can ask you to take a use down if it is misleading or the artwork has been changed.
The logo
The mark is a metallic ring with a blue arc and an arrow. On the website it sits next to the name Keiron Cheesbrough and a cyan Ltd. Prefer the SVG. Use a PNG only when the host will not take SVG (mail, some social sites).
Master mark
SVG · The official logo. Use this on websites, print and signs — it stays sharp at any size.
Download SVG
Email mark
PNG · Compressed PNG for mail. In Apple Mail, insert this as a remote image from the website — do not attach a file.
Download PNG
Wordmark on light (large)
PNG · Larger wordmark when the compact PNG looks soft. Still use the SVG if you can.
Download PNG
Wordmark on dark
PNG · The same wordmark with a light name, for navy or black backgrounds.
Download PNG
Icon on light
PNG · Small mark only — social avatars, favicons and tight layouts where the name will not fit.
Download PNG
Icon on dark
PNG · Small mark for dark backgrounds. Prefer the SVG or the large icon if it will be shown bigger than about 48px.
Download PNG
Which file to pick
- Websites and print — master mark SVG. Put the name in text next to it, the same way the website header does.
- Email signatures — the email PNG. In Apple Mail insert it as a picture from
https://keironcheesbrough.com/assets/img/logo/email-logo.png. Do not drag a file in; that shows as an attachment. - A ready-made name + mark — wordmark PNG. Light version on white or pale grey; dark version on navy or black.
- App icon, avatar, favicon — icon PNG. Do not use the wordmark if the name will be cropped.
How to use the logo
Treat the mark as a picture, not a drawing you can edit. Keep it upright, in proportion, and with empty space around it so it can be read at a glance.
Clear space
Leave empty space on every side equal to about a quarter of the mark’s height — roughly the height of the arrow head. Do not let type, photos or other logos sit inside that box.
Size
- On screen, the mark should be at least 32px tall. The wordmark should be at least 120px wide.
- In print, the mark should be at least 12mm tall.
- If it is smaller than that, use the name in text instead of a tiny logo.
- There is no maximum. The SVG is the file to use when it has to go large.
Backgrounds
- Default: colour mark on white, pale grey or #E4E9EF.
- On navy #001950 or black, use the light wordmark or the SVG on a solid panel.
- On a photograph, sit the logo on a solid navy or white panel. Do not drop it straight onto a busy install shot.
- Do not put the colour mark on another strong colour (red, green, yellow).
With the name
The website lockup is the mark, then the trading name in bold capitals, then LTD in cyan underneath.
- Do not redraw the name in a different font next to the mark and call it the logo.
- Do not stack other slogans onto the lockup (“since 2016”, “nationwide”, and so on).
- If there is no room for the name, use the icon alone and write the name nearby in ordinary text.
Colour of the mark
The ring is silver and charcoal. The arc is navy into accent blue, with a cyan highlight. Keep those colours.
- Do not make it flat one-colour, gold, or “your brand red”.
- Do not add a drop shadow, glow, outline or 3D bevel.
- Do not rotate, flip or stretch it to fill a box.
- Do not crop through the ring or the arrow.
Examples
Real files, used well and used badly. Match the left-hand column.
Colour mark on pale
Default. White, pale grey or the site surface colour. Keep the mark upright and in proportion.
Light wordmark on navy
For dark bars, vehicle panels and night-time slides. Use the light files, not a white filter on the colour mark.
Keiron Cheesbrough
Ltd
Mark plus name
How the website header does it: SVG mark, then Keiron Cheesbrough, then Ltd in cyan. This is the lockup to copy.
Icon when space is tight
Avatars, app icons and favicons. Write the company name next to it in ordinary text if people need to know who it is.
Don’t stretch it
If a box is wide, leave empty space. Do not squash or stretch the ring to fill the slot.
Don’t recolour it
No green, gold, flat black, or “to match our brochure”. If it will not work in colour, use the light files on navy.
Don’t rotate or add a shadow
Keep it straight. No tilt, no glow, no bevel, no fake 3D. The mark already has its own shading.
Don’t sit it on a busy photo
Put a solid navy or white panel behind it first. If you cannot read the name in one look, the background is too busy.
Don’t crop the ring
The full ring and arrow must be visible. If a circle crop cuts the mark, use the icon file that is already framed for that job.
Don’t use it too small
If the arrow turns into a blob, drop the logo and write the name. A tiny unreadable mark is worse than no mark.
Don’t redraw the name
Do not recreate the lockup in Word, Canva or a new font. Use the wordmark file, or the SVG plus the name set in Roboto.
Don’t lock it up with another logo
Partner pages can show both marks, separately, with space between. Do not merge them into one badge. Email us if you need a joint lockup.
Colours
These are the website and print colours. Buttons on the public site use accent blue, not yellow — the class name is historical. Cyan is for the Ltd line and small highlights, not large fills.
Navy
#001950
Bars, theme colour and deep backgrounds. The darkest blue in the mark.
Accent
#1A468A
Buttons, links and the mid blue in the mark.
Cyan
#00AEEF
Highlights and the Ltd line next to the name. Use sparingly.
Ink
#242021
Body text and the dark metal in the mark.
Paper
#FFFFFF
Cards, documents and light backgrounds.
Surface
#E4E9EF
Page background on the website. Not a logo colour.
Type
Public website and documents
Keiron Cheesbrough
Ltd
Body copy is Roboto. Headings are Roboto extra-bold. The name next to the mark is uppercase, extra-bold, with Ltd in cyan underneath.
- Roboto is self-hosted on this site. For print or a slide, Arial is an acceptable stand-in.
- Do not pair the mark with a script, comic or condensed display font.
- Staff screens that need extra reading support use Atkinson Hyperlegible. That is an accessibility face, not the public brand face.
HTML mail uses Roboto with Arial and Helvetica behind it, so it still reads if a webfont does not load. The logo in mail is the hosted PNG, 56×62 CSS pixels, loaded from the website.
Staff: see the Email signatures guide on the staff site. Never paste a logo file into Apple Mail.
How to write the name
Use these
- Keiron Cheesbrough Ltd — invoices, contracts, letterheads and anywhere the legal entity matters.
- Keiron Cheesbrough — everyday mentions, news and the website header.
- Spell both names in full. Cheesbrough has an e in the middle.
Avoid these
- KC, KCL or “Keirons” as the company name
- Cheesborough, Cheesbrough’s, or a possessive on the legal name
- A tagline stuck onto the logo (“Telecoms and security Ltd”)
- Using the founder’s name as if it were a different business
Need a file that is not here?
Vehicle livery, a print-ready EPS, or a joint lockup with another company — email info@keironcheesbrough.com and say where it will be used.